About Us
Rooted in Purity.
Driven by Tech & Passion.
JustGully.in was engineered by Urban Vriksh to solve a critical issue: bridging the gap between hard-working farmers and commercial kitchens without middleman exploitation.
The Journey of JustGully
We started with a vision to streamline and modernize the agri-supply network in Varanasi. Commercial buyers have long faced unpredictable market pricing, inconsistent quality, and heavy post-harvest losses.
Today, JustGully (A Unit of Urban Vriksh) transforms agri-procurement by bridging regional farmers directly with commercial buyers. Every batch is handpicked upon arrival, strictly graded, and quality-tested before dispatch—ensuring reliable supply, fair value, and ultra-fresh produce for hotels, cafes, and businesses.
To build Tier-2 & Tier-3 India's most efficient, middleman-free Farm-to-Business logistics network while supporting green urban sustainability.
Our Core Values
The principles that guide every batch we source and every delivery we fulfill.
Quality & Freshness
Sourced directly from All India farms, handpicked at arrival, strictly graded, and delivered straight to commercial kitchens.
Farmer Empowerment
Eliminating predatory multi-layered middlemen to ensure regional farmers retain their rightful margins and profit.
Total Transparency
No hidden fees, no surge manipulation. Transparent pricing and automated order fulfillment for all commercial partners.
Customer Satisfaction
Dedicated local support and rapid fulfillment to keep your business operating smoothly every day.